Reuters reveals Netflix is ​​going to “Tollywood” and beyond for long-sought growth in India

Entertainment and lifestyle

Reuters reported that Netflix, a streaming laggard in India, is now keen to tap into the South Indian market. Netflix has a range of Indian movies in various regions to showcase, but for TV series – essential for retaining viewers on its platform – it only has a few hit shows in Hindi and no TV shows in regional Indian languages. . The American company has given the go-ahead to at least six TV shows in South Indian languages ​​this year, aggressively seeking deals in Tollywood, as the Telugu film and TV industry is known, as well as in the Tamil film and television industry.

Article tags

Topics of interest: Entertainment and lifestyle

Type: Best Reuters

Sectors: Media

Regions: Asia

Countries: India

Types of victory: Global coverage

Types of story: Human Interest / Characteristic

Media Types: Text

Customer impact: Important regional history

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