Reuters reveals Netflix is ​​going to “Tollywood” and beyond for long-sought growth in India

Reuters reported that Netflix, a streaming laggard in India, is now keen to tap into the South Indian market. Netflix has a range of Indian movies in various regions to showcase, but for TV series – essential for retaining viewers on its platform – it only has a few hit shows in Hindi and no TV shows in regional Indian languages. . The American company has given the go-ahead to at least six TV shows in South Indian languages ​​this year, aggressively seeking deals in Tollywood, as the Telugu film and TV industry is known, as well as in the Tamil film and television industry.